For this project in my Narrative Concepts, and Branding class, we developed a brand from the ground up, starting with a chosen theme. I focused on gardening and created a brand called, Her Roots, based on a fictional business founded by my mother. Throughout the process, I designed a complete visual identity system including a logo, monogram, supporting symbol set and style guid. The work was produced using Adobe Illustrator, Photoshop, Dimension, InDesign, and Procreate.